Brand Story

NIKE is headquartered in Portland, Oregon, USA. The company produces a wide range of sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-famous sports brand. Its original English meaning is the Greek goddess of victory.
The Nike logo is a small hook. Nike has always regarded it as its glorious mission to inspire every athlete in the world and provide them with the best products. Nike’s pioneering air cushion technology brought a revolution to the sports world. Sports shoes manufactured using this technology can protect athletes’ knees well and reduce the impact on the knees when they land during strenuous exercise.
On September 8, 2016, Apple joined hands with Nike to officially launch the second-generation Apple Watch product [3]. On March 15, 2017, the March 15 party was exposed. The description of the air cushion of Nike Hyperdunk 08 FTB (SKU: 869611-001) basketball shoes was found to be incorrect.In 1908, a shoe factory was built in Lean, Massachusetts, which further developed local shoemaking technology. There, workers no longer make Nike shoes independently. Each step of making shoes is handled by a trained person. The production line begins to take shape. At first, Nike sneakers were still made to order, but in order to keep workers occupied during the off-season, shoe shop owners began to make shoes without pre-orders. These shoes are called shoes for sale and are displayed in the windows of local shops.
In 1958, the founder at the time, Phil Knight, was a player on the Oregon State University track and field team. After graduation, he returned to his hometown to teach in Portland.
In 1963, Phil Knight, who graduated from the University of Oregon, and his mentor Bill Bowerman co-founded a company called “Blue Ribbon Sports”, specializing in sporting goods. In 1964, Knight and his coach Bowerman each invested $500 to establish a sports shoe company named Blue Ribbon Sporting Goods.
In 1972, NIKE company was officially established. Its predecessor was Blue Ribbon Sports, a company invested by current NIKE president Phil Knight and coach Bill Bowerman.
In 2001, after Nike developed air cushion technology, it launched a new cushioning technology called Shox. Sports shoes produced using this technology are also very popular, and sales are rising. In addition to sports shoes, Nike’s clothing also has innovative works. For example: high-performance textiles manufactured using FIT technology can effectively help athletes train and compete under any weather conditions. Other sporting goods manufactured by Nike, such as watches, glasses, etc., are the result of high technology.
On October 23, 2019, the Board of Directors of Nike Group announced an important personnel appointment: Board member John J. Donahoe will become the new CEO of Nike Group. The appointment will be effective on January 13, 2020. At the same time, current CEO Mark Parker will serve as executive chairman of the group and continue to lead the board of directors.
In 2021, Nike announced the acquisition of virtual sneaker design company RTFKT. “This acquisition is another step in Nike’s accelerated digital transformation to serve athletes and creators at the intersection of sports, creativity, gaming and culture,” said Nike CEO John Donahoe.
On the morning of April 18, 2022, Nike announced the “One Box” project. It’s a new twist on its “Move To Zero” eco-friendly campaign: combining shoe boxes and the packaging used to ship sneakers in one design. In this way, Nike hopes to reduce cardboard waste.
According to news on April 23, 2022, Nike released its first digital virtual world sneakers, “RTFKT x Nike Dunk Genesis CryptoKicks” based on Ethereum NFT, and equipped with Skin Vial NFT that can change the style.
According to news on June 23, 2022, Nike stated in an email statement that after suspending its Russian business for about three months, the company will completely withdraw from the Russian market.
On June 27, 2022, the international sports brand Nike released its fourth quarter and full-year performance report for fiscal year 2022. The report shows that in the fourth quarter of fiscal 2022, Nike’s revenue fell 1% year-on-year to $12.2 billion. In fiscal year 2022, Nike’s revenue increased by 6% year-on-year to US$46.7 billion on a constant exchange rate basis; net profit increased by 6% year-on-year to US$6 billion.
On September 29, 2022, Nike announced its first quarter results for fiscal year 2023. During the reporting period, Nike achieved total revenue of US$12.687 billion, a year-on-year increase of 10% on the basis of unchanged exchange rates. Greater China revenue was US$1.656 billion, a decrease that was narrower than the fourth quarter of fiscal 2022.
On December 26, 2022, Nike’s official Weibo announced that Nike Basketball would launch a basketball signature shoe for Ja Morant.
On March 21, 2023, the launch ceremony of Nike China Zero Carbon Smart Logistics Park was held in Taicang. The Nike China Logistics Center Wind Power Project and the Fully Automatic Unmanned Three-dimensional Warehouse Project were officially launched, marking the Nike China Logistics Center becoming China’s first “scenery” Integrated zero-carbon smart logistics park. [56] According to news on October 20, 2023, Nike Greater China issued an internal letter announcing the launch of a new hybrid work model. Under the new model, employees will work at the company four days a week, from Monday to Thursday. The new working model will be officially implemented on January 8, 2024, and will be limited to office employees.

Logo meaning
The name NIKE is very auspicious in the eyes of Westerners. It is easy to read and remember, and can be called loudly. The Nike logo symbolizes the feathers on the wings of the Greek goddess of victory, which represents speed, but also represents movement and gentleness. The Nike trademark of Nike is a small hook with a simple and powerful shape, as fast as lightning. At a glance, it reminds people of the speed and explosive power produced by using Nike sporting goods. The first sports shoe named “Nike”, the sole has square ridges to enhance stability, and there are knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.
Introduction to Logo Development
1. In 1971, student Carolyn Davidson designed the first Swoosh logo because the goddess of victory named Niki had a pair of dancing wings.
2. In 1978, Nike’s Swoosh logo changed from a frame to a solid shape and appeared below the standard words, making it more eye-catching.
3. In 1985, the logo was combined in a square, creating positive and negative effects.
4. Nowadays, the Swoosh logo is used alone as needed.